64-duLaunched in 2006, Du Telecom is an integrated telecom service provider, dedicated to providing customers the best in choice, quality, innovation and pricing. Their product portfolio includes mobile and fixed telephony, broadband connectivity and IPTV services to individuals, homes and businesses. They also provide carrier services for businesses and satellite up/downlink services for TV broadcasters. Over 50% of their senior management team and customer-facing staff are UAE nationals, and they remain committed to providing fulfilling opportunities for quality talent in a cosmopolitan working environment.

Blaze to Brilliance
It is evident today that telecommunications has become an integral part of our everyday lives and will become even more so as we move towards an unprecedented level of integrated convergence. Du has realized this opportunity in the market and has opened the door to endless possibilities for a new generation; a generation that is rapidly becoming a part of the global ‘telecom civilization’.
Through International Carrier Relations, their international facing business division they strengthen and extend their presence and performance by selling wholesale products and services to licensed telecom operators, service providers and resellers. Their International and Wholesale sales have grown and they foster their relationship with international and national carriers, and manage the roaming relationship with mobile operators worldwide. They have made sure that no matter who wants a connection and in which part of the country, they guarantee presence, value and state-of-theart technology.
The five year agreement signed with Tata Consultancy Services (TCS), a leading IT services in the year 2011, supplements Du’s aggressive growth strategy and its continuous focus on enhancing the company’s capabilities in service delivery, enriching customer experiences, offering a better scope in developing and managing customer-centric products and services, besides creating more value for its shareholders. They believe that their success is founded on the passion of their colleagues.

Faith Factor
The variety of personnel working with the company is not only a reflection of the cultural diversity of their nation but also allows them to communicate with their customers in a number of different languages Their customers are at the heart of all they do at Du; and by listening to what they think, feel and want; they aim to transform telecommunications as they know it and fulfill their shared vision of ushering in a new era of integrated connectivity. They want to delight their customers, be the employer of choice for the best talent, create optimal value for their shareholders through business excellence and innovation, and proudly contribute to the transformation of their community. As a UAE-born company, they feel it is their responsibility to give back to the community to which they belong. The brand works hard work to deliver their vision by using their talent, skills and energies to connect, inspire and reward all they touch, every day.

Engagement that Enthralls
As a part of their CSR initiatives, they practice high levels of waste and energy management thus contributing in saving the environment. They are proud sponsors of the Abu Dhabi Industry Award which aligns with their objectives to empower UAE nationals with the tools and knowledge needed to pursue a fulfilling career.
By encouraging and rewarding academic progress, they are nurturing a generation of future UAE leaders who will carry their nation forward into a prosperous future. As a staunch supporter of initiatives that boost UAE national potential, Du has developed and is involved in several such programs to develop Emirati talent within its own company, and across the country. Their efforts at providing quality services were recognized by their customers and by October 2011 over 5 million people and over 40,000 businesses had chosen to use their services and become their customers.

The company won an award called the “Product Line Leadership Award ” in the year 2010 in UAE for excellence in Innovation in Business Mobile. Du Broadcast Services division has brought scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.
Among Du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind “WoW” recharge card (which offers customers the choice between more credit,” “more time” and the more recent, the “more international” recharge option with additional credit on international calls) and Self Care. For business customers, Du offers include exclusive Closed Business User Group and preferred International Destinations. Du offers a creative ‘Work Skills Training Programme’, which offers Emirati students free educational workshops to teach them essential soft skills, without any obligation to join the company upon completion. Amongst other initiatives, Du also offers scholarship opportunities with several UAE universities, to encourage Emirati nationals to pursue their education beyond Bachelor’s degree level.

Brand Promise
They are proud supporters of the Emiratisation effort, with 24% of their workforce composed of UAE nationals, with 39% of their senior management being Emiratis. This number is ever-growing, as they work towards being the employer of choice for the people of the UAE. Their belief in a system of corporate governance that goes beyond compliance to legal necessities is based on three of their 3 brand values: friendly, honest and confident. The system of corporate governance that they aim for is the one that is nurturing, with responsible business practices and the highest standards of business integrity and accountability, to enable sustainability of business.