philippine-prudentialPhilippine Prudential Life Insurance Company is a leader in innovation and growth in the life insurance industry in the Philippines. Philippine Prudential is committed to providing the best financial advice and diversified & affordable products such as endowment plans, whole life plans, group and permanent plans, healthcare coverage, education and pension policies and credit life insurance to its clients through its multiple and accessible distribution channels.


  • Founded in 1963 by businessman philanthropist Daniel L. Mercado Sr
  • The company sells endowment plans, permanent plans, whole life plans, group plans, healthcare coverage, education and pension policies
  • It is a pioneer in Mortgage Redemption Insurance, which later evolved into Credit Life Insurance

Now celebrating 51 years of a trustworthy and continuous service, Philippine Prudential continues to serve the best interests of its close to 1.5 million policy holders and their families.

As of December 31, 2013, the Company’s total assets grew by 13 per cent at Php 1.073 billion, total amount of claims paid were at over Php 170 million while total investments stood at Php 509.2 million.

As a responsible corporate citizen, Philippine Prudential continues to be actively involved in worthwhile advocacy programmes such as GawadKalinga, through the company’s GK Village in Camarin, Caloocan City.

As an industry innovator, Philippine Prudential was a pioneer in mortgage redemption insurance.

Philippine Prudential has been awarded the prestigious ‘Superbrands’ status, making it the only life insurance company to win this distinction for three years.