country of origin : singapore
industry : Food & Beverage


Promise Beacon

  • ƒ 1892: Incorporated in Singapore, today, it has operations in 13 nations plus. ƒ
  • 2008: the iconic can was revised by the famous Malaysian cartoonist Lat for the 50th anniversary of Malaysian independence in a successful limited edition of 1 million pieces.
  • ƒ Production is over 60 million cans annually and employs around 1000 workers, staff and managers, with main products being canned fish, Asian ingredients, fruit and vegetables.ƒ
  • 2007: consumer survey done by Synovate ranked them among the first 200 consumer brands in Asia, ahead of reputable names such as Nissan, L’Oréal, Heinz or American Express.
  • ƒ Food safety is ensured with HACCP and ISO 9001:2008 certifications of their productions.