Wipro

wipro-250x201LET THERE BE LIGHT

Western India Products Limited, Wipro is an Indian multinational IT Consulting and System Integration services company headquartered in Bangalore, Karnataka.
With around 147,000 employees, Wipro services over 900 large enterprises and Fortune 1000 corporations with a presence in 61 countries. As on March 2014, its market capitalisation was approximately $20.8 billion, making it one of India’s largest publicly traded company and seventh largest IT services firm globally.

FACTOIDS

  • Wipro Lighting is among the fastest growing lighting companies in India
  • Wipro has minimum defective rates among CFLs
  • Wipro Smartlite CFL consumes fi ve-times less energy
  • Early in April 2014, Wipro Consumer care and Lighting together with eBay India announced the launch of its eBay brand store

BLAZE TO BRILLIANCE
Started in 1991, Wipro Lighting is among the fastest growing lighting companies in India. It has acquired a leadership position in commercial lighting and is a strong name to reckon in the domestic lighting sector. With a wide network of sales offices and depots across India and over 1,300 channel partners, Wipro Lighting products today reach every corner of the country. Wipro Lighting has a diverse range of products varying from CFLs (Compact fluorescent lamps) and FTLs (Fluorescent tubular lamps) to some high-end accessories. New products are added through a continuous process of innovation and upgrade. The unending quest for the best quality among all lighting products in the market is one of the hallmarks of Wipro Lighting. Through its customer-centric products and acquisitions, Wipro Consumer Care and Lighting has become a fast growing company in the FMCG segment.

FAITH FACTOR
Wipro lighting products are carefully checked according to Wipro’s stringent quality thus making Wipro one of the leading CFL brands across India. Wipro has minimum defective rates among CFLs.
Wipro’s wide range of product application includes, lighting products for offices, manufacturing sector and healthcare centres, high-end lighting control and architectural dimming system, clean room application products for pharmaceutical and F&B industry, exclusively designed lighting products for oil retail outlets, high-end digital electronic ballast range with international certification.

ENGAGEMENT THAT ENTHRALS
Wipro Consumer Care and Lighting (WCCLG), a business unit of Wipro Limited operates in the FMCG segment offering a wide range of consumable commodities.
In April 2014, Wipro Consumer Care and Lighting together with eBay India announced the launch of its eBay brand store. As one of the most trusted and fast growing FMCG businesses in India, Wipro aims at providing access to the consumers to Wipro’s range of CFLs (Compact Fluorescent Lights) and high end lighting accessories on eBay India. To begin with, Wipro Consumer Care and Lighting announced online release of their latest innovation – the Smartlite 3D CFL.

INNOVEDGE
Wipro Smartlite CFL consumes fivetimes less energy, thus cutting down the electricity bills significantly and they even last five times longer than a bulb.

BRAND EQUITY
Wipro believes that ‘the key to growing lighting business further is to focus on customer profitability’, single-handedly focusing on enhancing competitive advantage and thereby profitability. A Six Sigma and quality initiatives along with a common set of values have allowed Wipro to develop competency in their team to face any environment or assignment with confidence. Symbolising the energy, diversity and dynamism, Wipro’s logo is a representation of ‘yingyang’ that the company strives for.

Vodafone

vodafoneSTAY CONNECTED

Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. It has mobile operations in 26 countries, partners with mobile networks in another 55, and fixed broadband operations in 17 markets. As of September 30, 2014, Vodafone had 438 million mobile customers and 11 million fixed broadband customers.

FACTOIDS

  • Vodafone India Limited is a member of the Vodafone Group and commenced operations in 1994
  • Vodafone currently has equity interests in over 30 countries across fi ve continents
  • Vodafone is one of the world’s largest mobile communications companies by revenue with over 370 million customers in its controlled and jointly controlled markets
  • The company has more than 40 partner networks worldwide

BLAZE TO BRILLIANCE
Vodafone has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It had a market capitalisation of approximately £89.1 billion as of July 6, 2012, the third-largest of any company listed on the London Stock Exchange. It has a secondary listing on NASDAQ.
Around the world, Vodafone is working to enable as many people as possible to share in the mobile internet revolution. The company is extending access to mobile broadband to remote areas across the world and is also creating new services that make mobile phones easier to use for people who are elderly or people with a disability.

FAITH FACTOR
Vodafone India Limited is a member of the Vodafone Group. Its predecessor Hutchison Telecom commenced operations in 1994 when it acquired the cellular license for Mumbai. Vodafone currently has equity interests in over 30 countries across five continents and more than 40 partner networks worldwide. In 2001, the Company acquired Eircell, the largest wireless communications company in Ireland, from Eircom. Eircell was subsequently rebranded as Vodafone Ireland.

ENGAGEMENT THAT ENTHRALS
The company’s unique programme ‘Mobile for Good’ combines Vodafone’s charitable activities and the technology to make a difference to the world. Globally, the Vodafone Foundation supports projects that are focused on delivering public benefit through the use of mobile technology across the areas of health, education and disaster relief. The Vodafone Foundation funds projects which use mobile communication technologies to address some of the world’s most pressing humanitarian challenges and to enhance people’s quality of life.

INNOVEDGE
The company creates innovative mobile services to help people and organisations make the most of limited resources and focuses on using mobile to help transform financial services, healthcare, education and agriculture. The company’s business focus is on emerging markets, enterprise, data and new services, giving it the ability to achieve its ambition to contribute to global development. Vodafone is a leading M2M provider with more than 9.5 million of its connections already helping businesses in cost savings and carbon reductions.

BRAND EQUITY
Vodafone India Limited has been awarded as the “Best Mobile Service Provider 2011” at the Aegis Graham Bell Awards 2011. Also, in a survey conducted by India’s leading financial daily, Vodafone India Limited featured in the Top 10 ‘Most Trusted Brands in India’ for 2011. The company has also been titled as the ‘Most Respected Company’ in the Telecom Sector for 2010, in a survey conducted by a leading business daily.

VIP

vip-250x201TRAVEL LIKE A VIP

You flaunt them in style at airports and railway stations. The stylish luggage from VIP is certainly more than just bags to stuff your belongings in while you are travelling. VIP Industries Ltd is the world’s second largest and Asia’s largest luggage maker based in Mumbai, Maharashtra. The company manufactures plastic moulded suitcases, handbags, briefcases, vanity cases and luggage.

FACTOIDS

  • VIP Industries Ltd is the world’s second largest and Asia’s largest luggage maker
  • VIP has eff ected a mini revolution in the travel industry
  • VIP has been the market leader over the last 40 years
  • Has several “fi rsts’ to its credit like superlight weight and scratch resistant bags

BLAZE TO BRILLIANCE
With entrepreneurship, innovation and youthfulness as their core values, VIP Industries works towards its goal of becoming the global leader in travel products business. VIP began its journey in 1971 with the first manufacturing plant set up in Nasik, Maharashtra. Within three decades it became an international brand and acquired UK based luggage brand Carlton. Brand Carlton has a presence in 65 countries across the globe and has its offices at London, Dubai and Hong Kong. The Hong Kong office is also the product development and sourcing office for domestic as well as international business.
The company offers its products primarily under the VIP, Carlton, Footloose, Alfa, Aristocrat, Skybags and Buddy brands. It also manufactures moulded furniture under the Moderna brand.
VIP also has significant presence in the Middle East and Asia Pacific.

FAITH FACTOR
VIP luggage is synonymous with quality. Every single VIP bag goes through a series of quality tests that test it for reliability & durability. All components are rigorously tested which includes testing of material, zippers, wheels, lugs and handles. Only when the tests approve the quality of the product, the luggage is released for sale. The series of tests conducted by VIP include Tumble Test, Handle Test, Lock Test, Drop Test, and Wheel Test. These tests simulate expected wear and tear of the luggage items to ensure that the items can endure and not sustain any major damages during their expected lifetime.

ENGAGEMENT THAT ENTHRALS
VIP, over time has become a synonym for a partner in travel and journeys. For VIP, it is their mission to make all journeys comfortable and luxurious. The last thing they want is that consumers be worried about their luggage. With this in mind, they have always strived towards providing unprecedented solutions in terms of design, style and utility. Over the years, the product line has been constantly growing and evolving.

INNOVEDGE
VIP has been a leader in providing innovative products and add-ons to its products like rolling scratch guard, luggage with paper frame and FM radio in luggage. It recently launched the lightest ever bags (starting at 1.89 kg) under the Spacelight range. In 2012, VIP launched Verve Deluxe, the first scratch resistant polycarbonate luggage. The brand also ushered in the 4-wheeling revolution in India with the launch of its “360 Degrees” wheeling range. VIP also tied up with Dupont in 2009 to launch water, dirt and stain resistant bags with Teflon.

BRAND EQUITY
The legacy of VIP continues to be as true as ever and the constantly expanding range of products is only evident of the high value associated with innovation and improvement at VIP. The quest for providing the consumers with products that are unique is what sets VIP apart from its competitors. Those who have used VIP over the years swear by its quality. VIP luggage is not only sleek, stylish but also extremely durable.

Vicks

vicks-250x201UP AGAINST COLD

Who is not aware of the soothing vapours and the unique smell of the Vicks ointment? It’s been a companion of the coldaffected for decades and is still unique in its category.
Vicks is a brand of over-the-counter medications owned by the American company Procter & Gamble. Vicks is the world’s number one cough and cold medicine brand and is available in 71 countries. In India the product was launched in the year 1952.

FACTOIDS

  • Vicks is the world’s number one cough and cold medicine brand
  • “Breathe life in” the famous tagline of Vicks is evidently proven by the product’s quality
  • The Vicks product range in India includes Vicks Cough Drops, Vicks VapoRub, Vicks Inhaler, Vicks Vapocool, and Vicks Action 500 Extra
  • Vicks was fi rst manufactured in the year 1894 and is now available in 71 countries

BLAZE TO BRILLIANCE
Since 1894, Vicks has been helping families worldwide bounce back from sickness and breathe life in once more. Inspired by real-life moments that show how the brand helps create special moments, Vicks has launched successful heart-tugging global campaigns that show it is not just a cold-and-flu medicine.
For instance, Touch Therapy, one of its most popular campaigns, was not only clinically proven to speed up the healing process from cough, cold and flu, it also promoted the significant impact of how “a loving touch” strengthen family bonds.

FAITH FACTOR
Vicks has long been investing in the research on respiratory health and has successfully developed a wide range of therapeutic products that offer effective relief for all the major signs and symptoms of the common cold, flu and sinus pain.
The Vicks brand also produces cough medicines, cough drops and inhaler. The users worldwide have relied on Vicks to drive away aches and difficulties caused by seasonal cold.

ENGAGEMENT THAT ENTHRALS
The Vicks legacy is about more than just cold and flu medicine. It’s about giving people the opportunity to get more out of life, every day— even on sick days. Over the years, Vicks has evolved from a relieving drug to a household medicine and a brand of choice and trust.

INNOVEDGE
The Vicks product range in India includes Vicks Cough Drops, Vicks Vapo Rub, Vicks Inhaler, Vicks Vapo cool, and Vicks Action 500 Extra. Procter & Gamble has marketed the product as “The only thing more powerful than a mother’s touch”.
Vicks has introduced several new products over the years, the latest being the Vicks MultiPain Relief Gel that is designed to tackle multiple pains in the body with single application. The gel is being endorsed by Indian cricketing star Virat Kohli.

BRAND EQUITY
“Breathe life in” the famous tagline of Vicks is true to the core which is proven by the product’s quality and its sales not just in India but throughout the world. Millions of users have trusted the brand for more than 100 years now as Vicks VapoRub provides relief from the common cold in about five minutes and comes with an instant healing touch.

Van Heusen

vanheusen-250x201A SHIRT FOR EVERY OCCASION

Van Heusen is a premium lifestyle brand for men, women and youth. The brand embodies fashion for the corporate citizen and reflects the current expression of elegance in today’s context. The drivers for brand Van Heusen are fashion and sophistication. The brand covers all aspects of an individual’s clothing needs, be it corporate wear, casual wear, party wear or ceremonial wear, making it a complete lifestyle brand in the truest sense. Its core target group comprises professionals and corporate executives – men and women who are successful, focussed, articulate, well-travelled, confident and have a sense of style about them.

FACTOIDS

  • Presence in 70 nations spread across 5 continents
  • A global company with over $8 billion in revenues
  • 1,300 exclusive stores, also present in more than 1,300 premium multi-brand stores and 300+ departmental stores

BLAZE TO BRILLIANCE
The history of Phillips-Van Heusen (PVH) can be traced back in part to Dramin Jones, a Prussian immigrant who founded D. Jones & Sons, which became the largest shirt maker in the United States by the 1880s. Separately, in 1881, Moses Phillips and his wife Endel began sewing shirts by hand and selling them from pushcarts to local anthracite coal miners in Pottsville, Pennsylvania. This grew into a shirt business in New York City that placed one of the first ever shirt advertisements in the Saturday Evening Post. Jones merged with Phillips after Dramin Jones’s death in 1903. Later Isaac Phillips met John Van Heusen, resulting in both their most popular line of shirts (Van Heusen) and the subsequent renaming of the corporation to Phillips-Van Heusen in the 1950s.

FAITH FACTOR
Van Heusen reaches its discerning customers through an exclusive network comprising more than 1,300 stores, covering 1.9 million sq ft of retail space, and is present in more than 1,300 premium multi-brand stores and 300+ departmental stores.

ENGAGEMENT THAT ENTHRALLS
PVH Corp. (“PVH”) has grown exponentially from its 1881 roots to become a global company with over $8 billion in estimated 2013 revenues through a combination of strategic acquisitions and by successfully growing its brands globally across the wholesale, retail, e-commerce and licencing channels throughout North America, Europe, Asia and Latin America.

INNOVEDGE
Van Heusen is the story of many firsts. Van Heusen continues to create landmark innovations like Ice Touch, Durapress, Best White, Techno cotton, and the intelligent clothing range. Today Van Heusen commands more than a billion US dollars in retail sales worldwide. It is available in 70 nations spread across 5 continents. .

BRAND EQUITY
Over the last decade, PVH has made several acquisitions that have redefined the identity, performance and long-term growth potential of the company – first with the acquisition of Calvin Klein in 2003, then with the addition of Tommy Hilfiger in 2010, and most recently with the February 2013 acquisition of The Warnaco Group, Inc. (“Warnaco”). Through these transformative acquisitions, PVH has secured its position as one of the largest branded lifestyle apparel companies in the world, with a diversified portfolio of iconic lifestyle apparel brands, led by Van Heusen, Calvin Klein and Tommy Hilfiger.

Ultra Tech

ultra-tech-250x201CEMENTING THE BOND OF TRUST

Within three decades of its inception, it has become the world’s 10th largest and India’s largest cement producer. UltraTech has been known for its superior quality and strength. Since its launch in the mid 1980s, the brand it has been popular not only with the general consumers but also with the construction experts.

BLAZE TO BRILLIANCE
UltraTech Cement, the cement arm of the Aditya Birla Group – India’s first multinational corporation – is India’s largest and the world’s 10th largest producer of cement. UltraTech’s growth journey can be traced back to the mid 1980s when its first cement plant was instituted at Jawad in Madhya Pradesh under the ‘Grasim’ brand.
To increase its reach and the market share, Grasim acquired a stake in L&T Cement Ltd in 2001. The share was subsequently increased to a majority stake by 2003, thereby becoming a pan India player and a national cement leader. In 2004, with Grasim acquiring the controlling stake in the company, L&T Cement Ltd was rechristened as UltraTech Cement.

FACTOIDS

  • UltraTech Cement is India’s largest and the world’s 10th largest producer of cement
  • It holds a market share of 18 per cent among the country’s top fi ve cement players
  • In 2004, with Grasim acquiring the controlling stake in the company, L&T Cement Ltd was rechristened as UltraTech Cement
  • UltraTech has instituted a competition for engineering/architecture students called “Innovate for India”

FAITH FACTOR
Being India’s number one cement producer makes it imperative for UltraTech Cement to demonstrate the highest levels of quality and customer service. UltraTech has succeeded in its efforts to move from being seen as a mere commodity manufacturer in the mind space of its consumer to a customer centric company, delivering not just technically sophisticated products, but providing technical support and services as well.

ENGAGEMENT THAT ENTHRALS
UltraTech Cement’s unmatched combination of premium quality, enormous technological backing, a dedicated team of technicians and managers and a team of resourceful trade partners are responsible for placing UltraTech Cement so high in the consumers’ estimation. Television campaigns and a creative usage of the radio and outdoor media is also helping spread awareness about the brand. The UltraTech imagery and baseline “The Engineer’s Choice” has a distinct edge of modernity, which is more relatable with its products and lends the brand more reliability.

INNOVEDGE
UltraTech has instituted a competition for engineering/architecture students called “Innovate for India”. Apart from this, Birla white’s ‘Yuvaratna Award’ also encourages the architecture students to cross the boundaries of imagination and create innovative structures. The competitions recognising the architectural and engineering excellence have put the brand on a pedestal garnering aspirational value from the fraternity of students, architects, builders and the construction community.

BRAND EQUITY
UltraTech Cement is India’s largest single brand cement manufacturer and a key contributor to India’s cement industry holding a market share of 18 per cent among the country’s top five cement players. UltraTech lives and reflects the inherited core values of its parent organisation, the Aditya Birla Group. It is one of the most unique brands in its category.
While other cement brands garner perceptions based on generic attributes like strength and durability in the minds of their consumers, the consumer perception of UltraTech is built around the attributes of ‘modernity’, ‘quality’ and ‘technological superiority’ with strength and durability as basic factors.